Ѕоlо Тrаvеl Аs а Вusіnеss аnd Lіfеstуlе Рhеnоmеnоn

Ѕоlо Тrаvеl Аs а Вusіnеss аnd Lіfеstуlе Рhеnоmеnоn

“?h? m?n wh? g??s ?l?n? ??n st?rt t?d??; but h? wh? tr?v?ls w?th ?n?th?r must w??t t?ll th?t ?th?r ?s r??d?.” – ??nr? D?v?d ?h?r??u

?f th? st?t?st??s ?r? ?n? ?nd???t?r, m?n? tr?v?l?rs ?gr?? w?th ?h?r??u. ?n ?n?r??s?ng numb?rs, ?nd?v?du?ls ?r? tr?v?l?ng ?l?n? r?th?r th?n ?ust w??t?ng f?r ?th?rs t? ???n th?m.

??l? tr?v?l?rs ?n th? r???nt ??st h?v? t?t?l?d 21 m?ll??n ?n ?ust th? U? ?nd U? ??mb?n?d. ????rd?ng t? ? ??w Y?rk ??m?s ?rt??l? ?n ??v. 2012, ?nt?rn?t s??r?h?s f?r “s?l? tr?v?l ???k?g?s” w?r? u? 60% ?v?r th? ?r??r ???r. ?h? U? D???rtm?nt ?f ??mm?r??’s ?ff??? ?f ?r?v?l & ??ur?sm ?ndustr??s (“????”) r???rt?d th?t ? st?gg?r?ng 42% ?f U.?. ??t?z?ns/r?s?d?nts th?t w?nt ?br??d ?n 2011 tr?v?l?d ?l?n?. ?f th?s? ?nd?v?du?l tr?v?l?rs, 38% tr?v?l?d f?r l??sur? ?r t? v?s?t fr??nds & r?l?t?v?s (“VFR”) ?nd 66% f?r bus?n?ss. ??m?l?rl?, ?nb?und s?l? tr?v?l?rs fr?m ?br??d t?t?l?d 36.2%. ?f th?s?, 23.6% w?r? ?n l??sur? tr??s ?nd ?nd 62.2% f?r w?rk. ?h?s bus?n?ss ?nd l?f?st?l? ?h?n?m?n?n h?s b??n gr?w?ng ????n?nt??ll?.

Wh? ?r? s?l? tr?v?l?rs?

??l? tr?v?l?rs ?r? ? mu?h br??d?r gr?u? th?n ?ust th? s?ngl? ???ul?t??n. ?h?? m?? b?:

  • ?w?-??r??r ??u?l?s ?n bus?n?ss tr?v?l ?r “D???’?” (Du?l ?n??m? ?? ??ds).
  • ?h?s? w?th r?l?t?v?s ?r fr??nds ?br??d.
  • F?m?l? m?mb?rs ?ursu?ng s???r?t? s??rts/h?bb??s ?v?rs??s.

?b?r?r?mb?? & ??nt’s ??ll F?w??tt h?s d?s?r?b?d th??r s?l? tr?v?l?rs ?s: “?ft?n… m?rr??d ?r h?v? ??rtn?rs, but th? s??us?s d?n’t sh?r? th? s?m? ?nt?r?st… ?h?? w?nt t? tr?v?l w?th l?k?-m?nd?d ????l? ?nd th? sm?ll gr?u? g?v?s th?m s?m? ?nt?r??t??n. ?h?n th?? g? b??k t? th? ?r?v??? ?f th??r ?wn r??m… 25% ?f ????l? wh? ??t f?r ?ur ??tr?m? ?dv?ntur? s?r??s ?r? (?ls?) s?l? tr?v?l?rs,” sh? s??d. “????l? f??l ? l?ttl? m?r? s??ur? ?n ? gr?u? ?f th? d?st?n?t??n ?s ?nt?m?d?t?ng ?r th?r?’s ? l?ngu?g? b?rr??r.” ??l? ?r?v?l ?s Gr?w?ng ?t ? R???d R?t? | ?h?l ??ffm?n tr?v?l bl?g, 10/25/11.

????rd?ng t? Gr?nd ??r?l? ??r? ?h??rm?n ?l?n L?w?s, “W?m?n ?r? ? gr?w?ng f?r?? ?n th? s?l? tr?v?l m?rk?t… wh?r? th? s?l? m?rk?t h?s gr?wn fr?m ?b?ut 20% t? 25% ?f [Gr?nd ??r?l?’s] ?v?r?ll b??k?ngs dur?ng th? ??st f?v? ???rs.”

??ngl? tr?v?l?rs d? st?ll ??nt?nu? t? ?l?? ?n ??t?v? r?l? ?n s?l? tr?v?l. ?h??r gr?wth ?s ?l??r ?n ?ur??? ?nd ??rth ?m?r??? wh?r? ????l? ?r? m?rr??ng l?t?r ?nd m?? b? d?v?r??d, w?d?w?d ?r n?v?r m?rr??d. ????rd?ng t? ? ??r?h 19, 2013 ?rt??l? ?nt?tl?d “?h? Gr?w?ng ??l? ?r?v?l ??rk?t”, htt?://t?ur?sm?nt?ll?g?n??.??, ?v?r?g? s?ngl? h?us?h?lds t?t?l ?s f?ll?ws:

  •  35% ?f ?ll h?us?h?lds ?n d?v?l???d ??untr??s
  •  40% ?n F?nl?nd ?nd ??rw?? (2011)
  •  37% ?n th? ??th?rl?nds (2011)
  •  27% ?n th? U? (2010), 29% ?n th? U? (2011) ?nd 28% ?n ??n?d? (2011).

??w d? s?l?s tr?v?l?

??l? tr?v?l m?? n?t n???ss?r?l? m??n tr?v?l?ng ?s ? “gr?u? ?f ?n?”. ?nd?v?du?ls m?? ?h??s?

  1.  ?s??rt?d gr?u? t?urs
  2.  ?nd???nd?nt t?urs
  3.  ?r?v?l ?l?n? ?nd s?l??t th??r ?wn h?t?ls/t?urs

Wh?t ?ssu?s ??nfr?nt ?h?s? ?r?v?l?ng ?l?n??

?h?r? ?r? tw? m??n ?h?ll?ng?s f?r ?nd?v?du?l tr?v?l?rs.

• ?ttr??t?v? ?r???ng: L?dg?ng, t?urs ?nd ?ru?s?s ?r? ?r???d r?ut?n?l? ?n d?ubl? ???u??n??. ??st ?ru?s?s ?nd t?urs r?qu?r? ? s?ngl? su??l?m?nt f?r th?s? tr?v?l?ng ?l?n?. ?lth?ugh th?s ?s n?t n???ss?r?l? 2?, th? ?r??? d?ff?r?nt??l ??n b? subst?nt??l. ?h?s ?s m?st ?r?n?un??d ?n t?ur ???k?g?s, ??rt??ul?rl? ?ru?s?s th?t h?v? “2-f?r-th?-?r??? ?f 1” ??rl? b??k?ng ?r?m?t??n?ls. ?s ? r?sult, th?s? tr?v?l?ng ?l?n? m?? ??? 3-4? ??u?l?s/???rs.

• ??? qu?l?t? ????ss ?nd s?rv???: ?n ? bus? h?l?d?? ?r t?ur?st s??s?n, th? un????m??n??d tr?v?l?r m?? b? g?v?n l?ss d?s?r?bl? ????mm?d?t??ns ?r t?bl?s ?n r?st?ur?nts. ?n f??t, ?v?n 5 st?r h?t?ls m?? b? unw?ll?ng t? t?k? ? d?nn?r r?s?rv?t??n f?r ?n? ?v?n wh?n th? ?nd?v?du?l tr?v?l?r ?s ? gu?st ?f th? h?t?l. ?h?s ?s ??rt??ul?rl? tru? ?n ??turd?? n?ghts ?nd h?l?d??s. ?h? ?lt?rn?t?v? m?? b? s?tt?ng ?t th? b?r f?r d?nn?r n?tw?thst?nd?ng th?t th? d?n?ng r??m h?s v???nt t?bl?s. ?n ?ru?s?s/r?v?r ?ru?s?s ?r ?th?r t?urs w?th “???n s??t?ng”, t?bl?s ?r? t?????ll? s?t u? f?r ?v?n numb?rs. ?h? r?sult? ?h?s? tr?v?l?rs ?r? f???d w?th ? “st?ndu?” buff?t ?r ?ng?g?ng ?n sl?uth?ng t? f?nd ?n ?v??l?bl? s??t.

Wh?t ?s ?h? ?us?n?ss ????rtun?t??

?h?s tr?v?l ?h?n?m?n?n ?s gr?w?ng ????n?nt??ll? ?nd st?ll r??r?s?nts ?n und?rs?rv?d n??h?. ?h? ????rtun?t? f?r th? ?ndustr? ?s subst?nt??l, ?r??r?t?z?d ?s f?ll?ws:

L??sur? tr?v?l?rs: ?h?? ?r? th? l?rg?st ??r??nt?g? ?f ?ndustr? r?v?nu?s. ??w?v?r, ? sm?ll?r ??r??nt?g? g? ?l?n? f?r l??sur? tr??s. ?h? b?n?f????r??s: ??rl?n?s, h?t?ls, t?urs, ??r ?nd ??n???rg? s?rv???s.

?us?n?ss tr?v?l?rs: ?lth?ugh ? sm?ll ??rt??n ?f r?v?nu?s, ? gr??t?r ??r??nt?g? ?r? ?n bus?n?ss. ??r??v?r, th?? m?? h?v? ? l?rg?r budg?t th?n ?n ?nd?v?du?l ?n v???t??n. ?h? s?m? ?ndustr? s?gm?nts w?uld b?n?f?t w?th th? ?????t??n ?f t?urs ?????t ?s ??t?nt??l ?dd?t??ns t? ?n ?nt?rn?t??n?l tr??.

VFR: ?h?s? v?s?t?ng fr??nds ?nd r?l?t?v?s m?? b? m?t ?t th? ??r??rt ?nd h?v? ????ss t? l???l tr?ns??rt?t??n. Wh?l? st???ng ?n ? ?r?v?t? r?s?d?n??, m??ls m?? n?t b? t?k?n ?ut ?s fr?qu?ntl? ?s h?t?l gu?sts. ????rd?ngl?, su?h tr?v?l?rs w?ll ??nt?nu? t? g?n?r?t? n?w r?v?nu? ?r?m?r?l? f?r ??rl?n?s but ?r? unl?k?l? t? ?ugm?nt th? ???st?ng m?rk?t f?r ?th?r tr?v?l s?rv???s.

?h?s s??t?r r??r?s?nts ? l?rg?l? unt????d m?rk?t. G?v?n th? sh??r numb?rs ?f ?fflu?nt ?r?f?ss??n?ls ?nd bus?n?ss ????ut?v?s, w?th th? r?ght m?? ?f w?ll-?r???d, t?? qu?l?t? ?ff?r?ngs, b?th s?d?s b?n?f?t. ?h? tr?v?l ?ndustr? w?ll ?n?r??s? th??r ???st?ng r?v?nu?s wh?l? th?s? tr?v?l?ng ?l?n? w?ll ??h??v? m?r? ??m??t?t?v? ?r???ng ?nd ????ss t? h?gh?r qu?l?t?. ?t ?s ? m?rk?t wh?s? t?m? h?s ??m?.